Senior GO Team
GIZEM OZCELIK, FOUNDER
In the past thirteen years, Gizem has managed comprehensive, multitiered campaigns for clients across a variety of industries. From national launches to celebrity partnerships, she has been the driving force behind the concept and execution of these major initiatives, generating significant results and elevating brand profiles into household names. Having started her career penning stories for glossy lifestyle publications, Gizem taps into her skillful storytelling to amplify key messages for high-profile clients. She is a trusted resource for clients and media alike with the likes of the New York Times, Bloomberg and Forbes on speed dial. Gizem has launched over 25 hotels around the globe but what will always remain one of her favorite destinations: Turkey, where her family hails from.
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HANNAH MASON, ASSOCIATE DIRECTOR
Hannah entered the world of PR through her love for travel and design, servicing clients ranging from design-forward boutique hotel group, Aparium, to Visit West Hollywood, certified B Corp Intrepid Travel, and internationally recognized luxury furniture brands including Fritz Hansen and Armadillo, for whom she executed media relations efforts including property launches, media tours, press trips and more. Hannah graduated from Boston University’s College of Communication where she was a founding team member of influencer marketing startup, Blogist.
PRESS
We work with our clients to distill their core messages and outline marketing moments to generate maximum media exposure. Storytelling is the nuts and bolts of what we do. Nothing gets us more giddy than landing features for our clients, crossing off targets on our clients’ wish-list. Whether it’s national, regional or international coverage, we work tirelessly to secure our clients the press they deserve. With over 13 years of experience, we have built relationships with key journalists in the luxury travel, lifestyle, design, business, wellness, and trade segments and leverage those contacts for maximum impact to land coveted headlines.
PARTNERSHIPS + PROGRAMMING
In a saturated media landscape, it takes innovative ideas to generate interest and awareness. We work with our clients as an extension of their in-house teams to ideate and execute strategic alliances to engage new audiences and cut through all the noise. Our history of strategic, on-brand partnerships and programming have not only landed headlines for our clients, but ultimately led to an uptick in bookings, reservations and sales.
LAUNCHES & EVENTS
Having launched and re-launched more than 25 hotels around the globe, we know what it takes to make a splash. Each event is a special milestone, deserving of a highly targeted campaign spanning pre-launch activities such as media hard hat tours and exclusives to post-launch activities such as photo shoots, ribbon cuttings and opening ceremonies with A-list talent.